Top 14 Rated Jeweler in Santa Cruz, CA (part 2)

Shan Roberts I have owned a pair of the swan gouges for the last 3 years and without fail they are my most complimented pair. I get stopped everywhere about them. They are also incredibly versatile. I get people loving the delicatness of the swan shape and other people just commenting on how badass they look. They somehow appeal to every time of person. By far my best jewelry pieces.

Briana Eastman I love visiting Super Silver when I am in Santa Cruz! It has been my favorite location to purchase silver rings at a good price! On my last visit, Nelson was super welcoming and helpful as I navigated the store! Abby finished my visit with wonderful customer service at the register! Can’t wait to visit again next year!

Kelly Torres Love my pieces from Variance. I was lucky enough to have a piece made, and it came out so nice!! I get frequent compliments. And if course, its stackable!!

Ruth Ann Barrett Must visit this shop in Santa Cruz. Sarah is top notch jewelry designer as well as a collector of objets dart which are not necessarily very pricey but you value for their beauty and craftsmanship. In addition to earrings I bought some wonderful Japanese incense, a small Asian inspired round wooden box with cover for my smaller earrings I wear frequently, and a long necklace to dress up some plain T’s I wear in the summer. I spent a good bit of time in the shop and enjoyed the conversation with Sarah as she re-strung one of her necklaces I inadvertently broke and which was a gift from a friend. Here are some pics of my “finds.” It took an hour to drive from the East Bay to enjoy the day at the beach to include, of course, a visit at the Salt Jewelry studio and then lunch!

EQP Simply the best quality and customer service you could ever hope for.

Elizabeth Lee Nectar Westside has all the amazing designs by Amy Van Dam as the downtown store. Surfer wear. Dress it up or dress it down. Unique boutique you dont find these clothes anywhere else.

Jasmine Waite ALANA is amazing at her job point blank period. She saw me looking slightly lost in the silver store and complimented my gold jewelry, then asked if I have been to their golden store next door… I didn’t even know this store was there! So when I popped over she happened to be at the counter and was so patient as she helped me try on dozens of rings for the perfect fit. I love it and I will be back!! ❤️❤️