Super Silver - Santa Cruz (CA)

5 /5 Briana Eastman: I love visiting Super Silver when I am in Santa Cruz! It has been my favorite location to purchase silver rings at a good price! On my last visit, Nelson was super welcoming and helpful as I navigated the store! Abby finished my visit with wonderful customer service at the register! Can’t wait to visit again next year!

5 /5 Adam Rogers: If you walk in this store, be prepared to stay awhile. It has probably the largest selection of silver jewelry I have seen anywhere in the world. They also have really nice dream catchers in all different sizes.

1 /5 Sara Coon: If you’ve ever dreamed of being humiliated in public for something you didn’t do, I know just the place. Walked in as a loyal customer, walked out shaking and in tears after being loudly accused of shoplifting with zero proof. No video, no evidence, no interest in my clean criminal record — just a stranger’s certainty that I was guilty and the volume to make sure everyone in earshot knew it. The jewelry wasn’t what sparkled that day — it was the glare of being shamed, profiled, and treated like trash. Never again.

5 /5 Erica Bates: Me and my sister always go here for our rings when we go to Santa Cruz and always have great service! Special shout out to Abby she was amazing we took our big family here when they were down from out of state and asked so many questions and looked at so many rings she helped us out so much! Definitely recommending this place to everyone:)