Keywords: clothing_store,establishment,finance,jewelry_store,point_of_interest,store

Ideal Jewelry | Joyería Ideal - Santa Cruz (CA)

Address: 🏡 720 Soquel Ave, Santa Cruz, CA 95062

Phone : +1 (831) 457-9245

Weekly Open time

Place GG: https://www.google.com/maps/place/?q=place_id:ChIJP3bHZh9AjoARHnk1T-k6q9g

Where is Ideal Jewelry | Joyería Ideal 🏡?
720 Soquel Ave, Santa Cruz, CA 95062
What is the phone number Ideal Jewelry | Joyería Ideal 📱?
(831) 457-9245
What Clients Are Saying about Ideal Jewelry | Joyería Ideal (on GG)

1 /5 Salah Alwasheeem: Buying rings and different accessories is a very prominent shop but expanding or shortening a ring size is very poor work. I brought in a never worn ring and when i wanted it expanded he expanded it and the size fit perfectly but the ring got torn apart making it apear as if it was worn for 2 years by a welder. When i made the complaint he gave me a $3 off and said it will eventually get damaged when you wear it. Horrible excuse for a bad job.

5 /5 Scott Caldwell: Got there at 11:00 . Owen was a little late . But . I would recommend . Anybody to this company . Great service . Great people . Ill be going back . In understanding . It was a holiday weekend . Labor day . Traffic in Santa Cruz . SUCKS .

4 /5 Warren Rudder: Everyone is really nice...but they have a hard time opening on time. I also have a watch currently being repaired, but its been over a month.

5 /5 Theresa Nicholas: This place was very accommodating with helping me resize my wedding ring. Fair price too!

5 /5 Trina DiNapoli: I just returned home after having such a wonderful experience at Ideal Jewelry..the owner and young woman working couldnt have been kinder or more helpful..I bought a Timex watch with expandable band and tried to make the band smaller by watching a youtube video.Long story short , I had heard about Ideal and went right down and within 20min. my band was fixed and the charge was so minimal..I highly recomend Ideal Jewelry especially since its family owned..Thank you so much for your kindness..I will be back. Trina
Convenient Location
GG map: https://www.google.com/maps/place/?q=place_id:ChIJP3bHZh9AjoARHnk1T-k6q9g

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Best 13 Jewelry Stores Near You Santa Cruz, CA

09-2025 Ideal Jewelry | Joyería Ideal in Best 13 Jewelry Stores Near You Santa Cruz, CA

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Amber Krolczyk: My fiancé got my engagement ring here last year and we just went back to get my wedding band… I can whole heartedly recommend this local family owned business. We truly had the best experience and are so excited for the beautiful addition to our special day. The quality and customer service you’ll find at Del Williams is unmatched. Emily goes above and beyond, and is so genuine about wanting to make sure you find the perfect piece. We couldn’t be happier!

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Mary Lundberg: This store is the mecca for vintage jewelry! There’s a wide assortment of sterling silver, estate and beautiful costume jewelry. The prices are fair and reasonable. It’s a collective, with six ladies, each with their own style of offerings! They are always friendly and helpful in finding the right gift or treat to myself. Lots of pictures and decorative vintage items as well. Best shop in downtown Santa Cruz by far!!

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Jessica Kille: Their jewelry is beautiful, no doubt. But the customer service was so disappointing. I bought $100 earrings that had a design flaw. When I brought them back 2 weeks later they tried to charge me for the repair. There are local artists who will bend over backwards to stand behind their product. Please look them up and go there. 6/2/25 Appreciate that you care enough about one customer to have such a kind response.

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Lauren Morotti: We love Dorothee and Studio About Her! Not only do we love shopping at her shop, and her beautiful jewelry, but Ive also had the pleasure of hosting one of my workshops in the studio. It provided the a cozy and welcoming space for our gathering. Thanks Dorothee!

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Lauren Freeman: We love this store, the products, and the friendly staff! Great selection of gifts, handmade jewelry, and trinkets! Can’t say enough !

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Shan Roberts: I have owned a pair of the swan gouges for the last 3 years and without fail they are my most complimented pair. I get stopped everywhere about them. They are also incredibly versatile. I get people loving the delicatness of the swan shape and other people just commenting on how badass they look. They somehow appeal to every time of person. By far my best jewelry pieces.

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Amy Ryan: Went with a few friends and the clerk followed us around immediately. We were just browsing and not doing anything abnormal. Most everything is locked up so I dont understand why he was following us around. Also there is a sign that you cant flip through books without buying first. That was strange and uninviting. Overall there is a good selection and really pretty crystals but there was an uncomfy vibe and I think you all should have my feedback. I dont want to bring a small business rating down so just rating 4 stars .