Reformation - Santa Monica (CA)

5 /5 Liz Thorne: The best dressing rooms I have ever been in. You have to experience the wardrobe fairies. The staff were wonderful and welcoming and helpful. The clothes are fabulous, I wanted to purchase everything.

1 /5 Thea: Went in on Friday and had the worst experience. The employees are so rude I actually couldn’t believe it. One employee specifically (her name was Macy or Macie) was so terrible I just know I was interacting with a former high school mean girl. I’d love to give 0 stars but there was one employee who was really phenomenal and kind (blonde and I am pretty sure her name was Sadie)

1 /5 Milly Turner: I’m writing this review from the point of view of a customer but also an ex store manager. Customer service: I have come to this store several times, the customer service is usually subpar. This store feels understaffed, usually there is no one available to ask questions or help. It is a miracle if you get greeted and acknowledged. Today Wednesday April 17 at around 5:20, I walked in an a girl is on the counter, looking at me but I don’t even get a greetings. I was returning a large amount as I usually buy a lot and return what doesn’t fit. She was cold and rude and impatient. I didn’t catch her name but she seems Asian or Hispanic. ( just to clarify this is not racism from my part as I am of color myself, I only mention this to help management identify the individual and help train her better). Message to management: this kind of snobbish, rude employee behavior is what turns customers away, I recommend a review and proper training/follow up with customer service etiquette. Quality of clothes: As much as I love the styles and appreciate petite sizing (only online) the quality is also poor. When you are paying $400 for a dress it shouldn’t be falling apart or defects on the fabric on visible areas.

5 /5 Rachel Qian: Went there twice in total. The first time was to return a dress and buy it again with sale price. The process was smooth and the sales was very nice and friendly. Second time was good too. Usually find street parking on weekdays. This location is definitely better than the Hollywood one. Every time I went to the Hollywood location, the experience was bad.

3 /5 Josh Walters: Been there a couple times to pick stuff out for friends and family. The 1st & 2nd visits were basically the same. The staff were helpful (especially during the first visit), and was knowledgeable. The 3rd visit was average at best. Came to ask a few questions and possibly pick up a few items. Partially my fault at the beginning for mistaking the few different sizes. The woman was trying to do a hard sale on a few items that were too small (I believe). I ended up needing to ask way more questions to her. Ended up not having that particular size. The only time she was semi helpful was to look around at nearby businesses. The main problem that I had the reason for this review is when I just left and stood about a door down to request a Uber to pickup another item at the nearby stores. The woman kept coming out and kept looking my way even when I was being picked immediately . Made me feel like I was being watched for no reason.