Principle Salon - San Francisco (CA)

5 /5 Alina Bergelson: Principle Salon provides incredible services, with talented and professional colorists/stylists, and a warm, elevated salon experience. I had the pleasure of having Alx, the salon owner, work on my hair. She is truly a gem, and considers all aspects of your unique hair texture/style before she begins. She starts her session with a full consultation of how she will tackle this hair experience with you, mastering the art of communicating what you want vs. need, and what your hair can handle. I have very fine hair so it was nice to hear her incorporating hair breakage concerns in her consultation, while balancing that with your desired end result. The products they use are top-notch and focus on low toxicity, which was an important factor for me when selecting the right salon. I will definitely be back at Princple Salon!

5 /5 Jacquelyn Brazzale: Principle is excellent but my review is specific to the wonderful Erin S. Ive been going to Erin S. for over a year now, and she has built up an incredible amount of trust with me through several haircuts and color sessions. She is extremely intuitive, always knowing exactly what I want even when I’m not sure how to articulate it. Whether its a fresh cut or a new color, she consistently delivers results that are even better than I envisioned. Her attention to detail and ability to understand my style preferences make each visit a great experience. I highly recommend Erin S. for anyone looking for a stylist who listens, understands, and delivers every time.

5 /5 Sydney Tomlinson: Erin was absolutely excellent! So patient and made sure the cut was exactly what I wanted. Turned out great and loved the environment!

5 /5 Dominique Henderson: This salon is beautiful, relaxing and uses low toxicity products. I always get the best haircuts and feel so taken care of by Alx and her team. Highly recommend, check it out.

5 /5 G_E_K: Such a lovely, welcoming salon! And the haircut I received from Erin is absolutely perfect! Erin is meticulous and serious about her work. She listened carefully to what I wanted and I came away with a haircut that was better than what I had asked for! In particular, she seems to have listened when I told her I do nothing whatsoever to style my hair – no curlers, no blow dryer, no flattening iron, etc. The way she cut my hair makes it fall perfectly into place without any effort on my part at all. (Photo here is after I showered and did nothing to style my hair at all.) I will be back and I I highly recommend Principle Salon!