california Date: 09-18-2025

Best 13 Jewelry Stores Near You Santa Rosa, CA

Jewelry StoresAddress
1Rinkor Rare Coins, LLC2600 Mendocino Ave, Santa Rosa, CA 95403
2JCPenney800 Coddingtown Center, Santa Rosa, CA 95401
3Joyeria Maria760 Sebastopol Rd, Santa Rosa, CA 95407
4Zales2054 Santa Rosa Plaza Ste 2054, Santa Rosa, CA 95401
5KAY Jewelers1060 Santa Rosa Plaza Unit 1060A, Santa Rosa, CA 95401
6Olde Towne Jewelers125 4th St, Santa Rosa, CA 95401
7Sunnyside Cottage Gifts & Toys599 Montecito Center, Santa Rosa, CA 95409
8Sonoma County Piercing601 Mendocino Ave Unit A, Santa Rosa, CA 95401
9Joyeria Torres Soccer Sports750 Stony Point Rd a165, Santa Rosa, CA 95407
10Joyeria Torres443 Dutton Ave #13, Santa Rosa, CA 95407
11Best Collateral509 4th St, Santa Rosa, CA 95401
12Design Jewelers2415 Magowan Dr, Santa Rosa, CA 95405
13Lucero Joyeria711 Stony Point Rd #15, Santa Rosa, CA 95407

1.Rinkor Rare Coins, LLC

Address: 2600 Mendocino Ave, Santa Rosa, CA 95403

images Rinkor Rare Coins, LLC

(97) user ratings total:

Sara Brett I found this business earlier this year. Have sold a few gold necklaces that my family gave to me and I simply have no desire to wear them. What I really like about this store is the excellent customer service its very low key and they dont give you hassles or ask you questions about the origin of your jewelry. Ive been assisted by Alan both times I went in and hes really friendly and very speedy in checking the gold to make sure its real Im pretty sure he has many decades of experience and has no confusion on his end. He likes to be helpful and sometimes I strike up a chat and he is pleasant to talk to you. I havent got to know the other staff yet but next time Ill see what they have to say.. but like I said, the low-key casual atmosphere is something that I really like here. Ive been to some other gold exchange stores where they seemed mistrusting of me, like they were wondering why I had some items or would take my thumbprint and make me feel like I did something wrong, but not this place.
5 /5

2.JCPenney

Address: 800 Coddingtown Center, Santa Rosa, CA 95401

images JCPenney

(876) user ratings total:

adriana trenado Love going to JC Penny and the little playground in the coddingtown mall located in front of JCPenny. They have the cleanest and most organized spots. The employees are extremely helpful and kind. I WANT TO GIVE A BIG THANK YOU TO THE MANAGER. Thank you for grabbing my backpack from the bathroom and giving it back to me. Although some customer stole my $120. I at least got my backpack and my belongings inside of it which most importantly included my wallet with my ID and etc. Thank you so much for being amazing. I always come here to JCPenny with my mom or on my own to buy clothes for my child. She loves it here. Thankyou I’m very appreciative.
5 /5

3.Joyeria Maria

Address: 760 Sebastopol Rd, Santa Rosa, CA 95407

(85) user ratings total:

Brittney Bailey I went in to buy a medalla for my godsons baptism. The women there tried to sell me a flimsy cheap medalla for $190. The thing was worth about $30 in gold. They thought I was stupid and tried to take advantage of me - definitely will never go back here.
1 /5

4.Zales

Address: 2054 Santa Rosa Plaza Ste 2054, Santa Rosa, CA 95401

(83) user ratings total:

Alanna Weatherby Shakira is amazing and so helpful! Shes a one of a kind employee! She spent time with us and made sure that saw everything we wanted to see before we made any decisions! She also helped familiarize us with Zales online services! 5 stars! Wish I could give 6!
5 /5

5.KAY Jewelers

Address: 1060 Santa Rosa Plaza Unit 1060A, Santa Rosa, CA 95401

(74) user ratings total:

Melissa Johnson I had the best experience with Diane Novak. She has excellent customer service and she’s very talented in her line of business and helped me find the perfect ring. I’m so excited!!! I can’t wait to come back when it’s ready for pick up. Thank you Diane!
5 /5

6.Olde Towne Jewelers

Address: 125 4th St, Santa Rosa, CA 95401

(69) user ratings total:

Britnee Dunn Eric, whom I believe is the shop owner is incredibly rude and classist, not only to customers but to his staff as well with customers present; really bad look. I’ve been in the world of fine jewelry as a child having learned the trade from a family member. I called in advance to ensure the service I was in search of was offered, drove an hour out of my way to come to this specific shop, only to be talked down to SEVERELY by Eric when I arrived. I came in to have a couple pieces tested for carat purity, to which he stated “we don’t just test gold pieces for free, that’s not what we do here”. His tone could not have been more condescending… I was pretty taken aback as A) I called in advance sharing exactly the service I needed, and was told to come on in. B) there were other guests of a much older age present (I am a millennial) as he spoke down to me as though I had or knew nothing of value. I let him know I never expect anything for free (to assume I do is an insult to me personally as well as my business savvy), and was simply searching for a paid service most jewelers offer, and was told he also offered by his own associate over the phone. He just seemingly assumed I was a young woman with no knowledge, nothing of value and there to exploit his time..? Very strange, EXTREMELY insulting, especially considering it was my very first visit (and last) to this store. It felt similar to being on a first date and the guy is just abusing the staff as you sit and watch, but he lacks so much self-awareness that he doesn’t even realize you’re about to “visit the restroom” and never return to the table. There are MANY kind, talented jewelers in Sonoma County who will treat you with care and gratitude no matter your business; I recommend Dan Troudeau and associates at Halem & Co. in the Sonoma Square. Save yourself the trauma and/or a potential boxing match if you’re more like me and have some fire in you, cause I’ll tell ya had the southern girl in me come out a little harder I’d’ve been tempted to pop this guy back into place!! Eric, shame on you. Do better. Jewelry friends, SAVE YOURSELVES!!!
1 /5

7.Sunnyside Cottage Gifts & Toys

Address: 599 Montecito Center, Santa Rosa, CA 95409

(54) user ratings total:

Erica Meyer This is a cute store, simply to walk around when in the area. Great for gifts, toys, random objects, puzzles and cards. We stopped in to look around and I was astonished by the cute jewelry. I didnt buy any this time, but did hint to my SO that Id like some. I hope he gets the hint haha. My friend found origami paper she liked. Highly recommend. Hours are slightly altered due to COVID. They have cute masks, $7.99 each for those wanting a new one :)
5 /5

8.Sonoma County Piercing

Address: 601 Mendocino Ave Unit A, Santa Rosa, CA 95401

(51) user ratings total:

Veronica Harold My daughter got her ears pierced last year for her birthday. Everyone who works there is amazing and so helpful. She has sensitive skin so had a couple issues and they were always welcoming and willing to help her in every way possible and gave her great advice. We recently went back in to get help changing out a pair of earrings and they did it right away and were very cool about helping her out once again. This is where anyone should go for piercings.
5 /5

9.Joyeria Torres Soccer Sports

Address: 750 Stony Point Rd a165, Santa Rosa, CA 95407

(5) user ratings total:

Bill Uriarte Send lots of money here..ENVIOS... almost daily to my Family members in Central America...have known the Torres Family and employees for 35 years now...they are all very nice and do a great job.
5 /5

10.Joyeria Torres

Address: 443 Dutton Ave #13, Santa Rosa, CA 95407

(47) user ratings total:

Kepola We were gifted a jersey from this store, but it was the wrong size so we were told by the staff that we could exchange it. Along with my newborn baby (not an easy task ) I brought the jersey (unused and in pristine condition, tags attached and still in the bag) back, but was then told that their exchange period was only 30 days (we were not told that by staff and its not printed on the receipt) and that we could not change sizes, even though the size we needed was hanging right on the wall next to me. I explained my situation, that it was hard for me as a mother with a brand new baby and my husband working 7 days a week, for us to get back there. I asked for their understanding, and flexibility, but they refused. I am so disappointed with this business! Now we have a $100+ jersey from them that we cannot wear all because this business was not willing to apply ethical business practice, especially for a brand new mother. We will not be recommending this business to anyone on my husbands soccer team or anyone at all for that matter. Instead we will be recommending other places that have longer exchange policies or are more understanding with customers. This business has lost our business and we do not plan to ever go back! Also, the woman who I spoke with was very rude!
1 /5

11.Best Collateral

Address: 509 4th St, Santa Rosa, CA 95401

(46) user ratings total:

Chili Dimock Always taking care of customers and making sure they can help out as much as possible when selling to them.
5 /5

12.Design Jewelers

Address: 2415 Magowan Dr, Santa Rosa, CA 95405

(38) user ratings total:

Marissa Muller My partner and I designed a ring with Ken. It was a fantastic experience, and were so happy with the outcome. Ken was a joy to work. He really listened and took the time to get it right.
5 /5

13.Lucero Joyeria

Address: 711 Stony Point Rd #15, Santa Rosa, CA 95407

(38) user ratings total:

Benjamin Flores One of the best Jewelry Stores in the area, they always serve you with kindness and are very attentive in the service, I dont know anything about the hairdresser (because I am bald), but the Jewelry Store is very varied and at a good price...
5 /5