1 /5 Brian Ferraz: S&l Gem co promotes unethical sales tactics towards the elderly and consumers that do not understand and basis of credit and sales. My elderly mom who visited the store on 9/25/24 was a victim of financial elderly abuse when 3 of the stores sales associates took advantage of her. My mother was only interested in one item but eventually she came out with 5-7 items of jewelry totally $19k. The 19k was charged to 2 new credits opened at the store. When I was notified by my mother of this 2 weeks later she was unaware of the charges and the 2 new credit cards opened by the store. When I reviewed the receipts of course it say no returns. I visited the store and talked to Anna (the manager) and she was no help and basically said "your mother knew what she was signing and that she needed to speak to her regional manager". It took the regional manager a week in a half to get back to me and we set up a meeting. During that meeting, I found out that the credit card application had incorrect information entered by the store associates. The monthly income was over $7k, # of years at current address and employee status was incorrect. When I brought this up the regional manager (Gia) was quiet and said nothing. She had to check with her associate and when she finally got back to me 2 days after, all she said was "your mother verified the application and signed and we are unable to accept the return. During our meeting I specifically asked her "are these questions asked and she said yes. If these questions were asked the information on the application would be correct. This store at serramonte along with other locations in tanforan mall and great mall is filled with unethical sales associates who target the elderly. I will be taking legal action against this company and hope to shut them down and held them accountable for their actions.



